In business, your brand is how you present your company to the world. It includes your physical representations such as logos, letterheads and company look. It also encompasses your company’s values and stories. Large corporate companies have such identifiable brands that we hardly even notice them anymore. Take for example McDonalds. What colors do you immediately think of? Most people will get it right because the brand is so intrinsically tied to the business that even the company’s color scheme is iconic.
Creating your company’s brand can be difficult, but it is not impossible. When you have a strong brand, your company will be easily identifiable and memorable. Here are three things to remember when creating your brand.
Consistency: Once you decide on a brand, you have to stick with it. Your color schemes, presentations, letterheads and advertisements all have to stick within the theme of your brand.
Tell the story of your company: Think of the best ads you’ve ever seen. They all have one thing in common: they tell a story that relates to the brand they are selling. Your company has a story, and you can use that story to develop your brand and share it with the world.
Make your values clear: What is your mission? What values do you want your business to represent? Use those to develop your brand, and let them can guide how you do business. Your brand is your business, so make sure your message is clear.
As you build your brand, you will be able to reach out to your audience with more success because they will understand who you are. Your brand will become your identity as a business. Make sure that you create a strong, identifiable brand that reflects the message of your company.